Q1 2021 US Performance of Top Drawing & Coloring Apps on Unified Platform

The first quarter of 2021 has been an eventful period for drawing and coloring apps in the United States. These applications have provided a creative escape for many, and their performance metrics on both iOS and Android platforms offer valuable insights. Data from Sensor Tower highlights the trends for the top five apps in this category.

Color by Number：Coloring Games started strong with 166K downloads in the last week of December, but saw a gradual decrease to 64K by the end of March. Weekly active users followed a similar downward trend, from 728K to 464K. Revenue also saw a decrease from $113K to $89K in the same period.

Adult Coloring Book - Pigment, published by Pixite Inc., maintained a steady performance in revenue, with a slight increase from $61K in the last week of December to $69K in late March. Downloads showed a modest decline from 28K to 17K, while weekly active users saw a slight decrease from 79K to 62K.

Colorfy: Coloring Book Games experienced a decrease in revenue from $76K to $51K over the quarter. Downloads dipped from 27K to 15K, and weekly active users saw a decrease from 68K to 45K in the same timeframe.

Disney Coloring World, from StoryToys Entertainment Limited, saw a notable increase in revenue from $60K to $77K in late March, despite a decrease in downloads from 57K to 26K. Weekly active users had a high of 103K but ended the quarter at 75K.

Pixel Art － Color by Number by Easybrain showed an interesting trend with a significant rise in weekly active users from 992K to over 1.1M in the quarter. However, revenue decreased from $59K to $43K, while downloads saw a positive uptick from 157K to 82K.

The data provided by Sensor Tower offers a snapshot of the drawing and coloring app landscape on a unified platform in the US for Q1 2021. For more detailed insights and analyses, Sensor Tower's platform is the go-to resource.